Marketing started at Ebonyi State University as part of the Department of Business Management and Marketing in the Faculty of Management and Social Sciences during the 1999/2000 academic year. In 2006/2007 the University Management decided to split the Department of Business Management and Marketing into two, thereby creating the Department as a separate entity. This move was motivated by a desire to ensure rapid and focussed growth and development of the Marketing Programme.
Right from its inception in 1999/2000, the Marketing programme was aimed at providing the requisite manpower to fill the dire need for marketing managers to drive the stateís economy. Today, given an improved quality academic and non-academic staffing, the Marketing Department is now better positioned for rapid growth and development in marketing knowledge and research.
The importance of Marketing today hinges on the fact that marketing activities precede production or manufacturing activity. That is, goods and services destined for the consumer must be well researched prior to production to ensure that the right products are produced and distributed in retail outlets accessible to the consumer.
This philosophy of consumer orientation of business is consistent with the marketing concept philosophy which stresses that all business activity must e focussed on the need to satisfy the consumer better than competitors. As the Nigerian business environment becomes more competitive given the presence of such international and global players like Unilever Nigeria PLC, Nestle Nigeria PLC and Nigerian Breweries Nigeria PLC, among others, coupled with increasing consumer education and sophistication the need for equipping students with appropriate knowledge of market dynamics becomes very critical.
It is the aim of the Department of Marketing to groom graduates with capabilities in such areas of Marketing like Marketing Management, Consumer Behaviour, Advertising and Sales Promotion, Logistics and Supply Chain Management and the emerging area of Electronic Marketing, among others. Consequently the Departmentís course content and student advising scheme are designed to give students a broad knowledge not only in core marketing courses but also in ancillary courses of Business Management, Accountancy, Banking and Finance, Economics and Psychology, among others, to provide them a good foundation on which to advance in the profession or pursue specialized courses in future. Students are also taught entrepreneurship courses to help them initiate and manage small scale business and other commercial activities on their own.
Generally, the Department aims to provide education in marketing discipline so as to equip students with the knowledge and strategies required to make effective decisions and solve problems as marketing practitioners. More specifically, the Department aims to produce graduates with abilities to fill middle to senior marketing positions in small and large businesses in the private or public sectors of the economy. They are exposed to rigorous decision making problems through imparting of principles and strategic analysis and real life case analysis so as to prepare them to solve practical cases.
Candidates seeking admission into the Department of Marketingís four-year B.Sc. Programme are required to possess five credits in not more than two sittings at the SSCE or the GCE Ordinary Level examinations. Credit passes in English, Mathematics, and Economics are also required. Candidates for direct entry seeking admission into the three-year Programme must in addition to General Requirements possess any of the following: H.Sc. Principal level or GCE A level passes in Economics, OND Certificates obtained at lower credit level and above from recognized institutions of higher learning.